If you’re a seller looking to protect your brand and unlock advanced tools to grow your business, the Amazon Brand Registry is a must. It helps safeguard your intellectual property, ensures accurate brand representation, and gives you access to tools that enhance your listings and customer trust.
Whether you’re selling in the UK or any other region, registering your brand on Amazon can set you apart from the competition. In this guide, we’ll walk you through the process of registering your brand, explain the benefits, and show how Amazon management services can help streamline the process.
What is Amazon Brand Registry?
Amazon Brand Registry is a program designed to help brand owners protect their intellectual property and improve the customer experience. It ensures your brand is represented accurately and gives you tools to identify and report infringement, counterfeit items, and unauthorized listings.
Once registered, you’ll also gain access to exclusive features like A+ Content, the Amazon Storefront, and brand analytics.
Key Benefits of Brand Registry on Amazon
- Protection against counterfeiters: Amazon Brand Registry helps you protect your intellectual property by enabling you to quickly identify and report counterfeit listings or unauthorized sellers.
- Enhanced branding tools: Once enrolled, you can use features like A+ Content, Sponsored brand ads, and a custom Amazon Storefront to showcase your brand and products.
- Increased control over product listings: Brand Registry allows you to ensure your product information is accurate and consistent across listings.
- Access to advanced analytics: Tools like Brand Analytics provide insights into customer behavior, search terms, and purchase trends, helping you make data-driven decisions.
- Improved trust: A registered brand appears more legitimate and trustworthy to customers, increasing the likelihood of conversions and repeat purchases.
How to register your brand on Amazon
Here’s a step-by-step guide to enrolling in Brand Registry Amazon UK (or any other region):
Step 1: Ensure you meet the eligibility requirements
Before registering your brand, you need to meet the following requirements:
- Trademark ownership: You must have a registered trademark for your brand in the country where you’re enrolling. For Amazon UK, your trademark must be registered with the UK Intellectual Property Office (UKIPO). The trademark can be a word mark, logo mark, or both.
- Amazon seller or vendor account: You must have an active seller or vendor account on Amazon to access Brand Registry.
- Brand details: Ensure you have all the necessary details about your brand, including your trademark number, logo, and product categories.
Step 2: Log in to the Amazon Brand Registry portal
Go to the Amazon Brand Registry portal: https://brandservices.amazon.co.uk Use your existing Amazon seller account credentials to log in.
Step 3: Submit your brand information
Once logged in, provide the following details:
- Brand name: Enter your brand name exactly as it appears on your trademark.
- Trademark registration number: Provide the official trademark number issued by UKIPO (or the relevant intellectual property office in your region).
- Trademark type: Indicate whether it’s a word mark, design mark, or logo.
- Product categories: Specify the product categories where your brand operates.
- Countries of sale: List the countries where you sell or plan to sell your products.
Step 4: Verify your brand ownership
After submitting your application, Amazon will contact the trademark owner via email to verify the information. You (or the trademark owner) will receive a verification code. Enter this code in the Brand Registry portal to complete the verification process. Verification usually takes 2–10 days, depending on the volume of requests Amazon is processing.
Step 5: Start using Brand Registry tools
Once approved, you’ll gain access to the full suite of Amazon Brand Registry tools. Start using these features to protect your brand and enhance your listings:
- A+ Content: Create enhanced product descriptions with rich visuals.
- Amazon Storefront: Design a custom brand page to showcase your product line.
- Brand Analytics: Access search term insights and customer behavior data.
- Report a Violation: Monitor and report counterfeit or unauthorized listings.
